(Dé)Boutonné•e•s

A love store like no other

(Dé)Boutonné•e•s has settled on rue René Leynaud, right in the heart of the Croix-Rousse slopes in Lyon. The decor immediately breaks with the dusty image people often have of a sex shop: here it's bright, colorful, almost cheerful from the shop window onward.

We're far from red neon lights and blackout curtains. The idea the team fully embraces is to defuse the awkwardness you might feel pushing open the door of an erotic boutique, whatever your gender, orientation or experience level.

Who it's for, what it's for

The clientele mixes couples, women coming alone, men and a large, clearly welcomed LGBTQ+ crowd. You'll find sex toys, lingerie, erotic books, but also items designed for trans and non binary people: binders, dental dams, and other accessories you won't come across in a typical sex shop.

The brands stocked are chosen for their quality, Fun Factory keeps coming up in the reviews. Part of the stock is also dedicated to STI prevention and sex education, with books freely available to browse.

Advice, not judgment

The team is regularly praised for its professionalism and its total absence of judgment, which matters when you're coming in with intimate questions. Sylvain, who specializes in BDSM, runs themed sessions for those who want to dig deeper into the subject as a group.

The shop also has a more discreet consultation area, handy for talking about a specific need without being in full view of every customer. Several visitors mention the presence of varied pride flags, not just the classic rainbow one, a detail that says a lot about the spirit of the place.

Practical info

The shop is open Tuesday to Saturday, from 2:30pm to 7pm. It's closed on Sunday and Monday.

• Address: 17 Rue René Leynaud, 69001 Lyon
• Phone: 04 78 31 07 36
• Instagram: @deboutonnees_lyon
• Access from age 18