Jacquie & Michel Store

A store that doesn't hide who it is

In Sillingy, right at the doorstep of Annecy, the Jacquie & Michel Store carries the brand's name loud and clear. It's the brick and mortar version of a label well known in the French adult film world, and here it's taken over a 300 m2 space entirely dedicated to adult products.

The kind of address you spot easily online but that stays low key once you're there, tucked on the edge of town rather than smack in the center.

What's on the shelves

The range covers the classics of a sex shop: sexy lingerie for her (and sometimes for him), a fairly wide lineup of sex toys, erotic games to play solo or as a couple. Nothing exotic in how the offer is structured, but the perk of a real sales floor means room to compare and take your time.

The house specialty is the Jacquie & Michel branded goodies: a section you won't find in a standard sex shop, and one that draws curious visitors as much as die hard fans of the label.

Who it's for, and when

The shop welcomes couples as well as solo visitors, men or women, from 18 years old obviously. The layout sticks to the usual codes of the industry, with no particular staging, which makes the place approachable even for a first visit.

As for hours, the shop opens Monday to Thursday from 9:30 am to 7:30 pm, then Friday and Saturday from 10 am to 8 pm. Plenty of room to fit in a weekday visit without rushing, or to take advantage of a longer weekend window to browse the aisles.

What visitors say

The shop shows up in a few regional guides devoted to naughty addresses, with a top rating on one of them. Online feedback stays scarce though, the place relying mostly on the brand's own fame rather than word of mouth from customers.

If you're after a shop that clearly owns its identity and plays the branded merchandising card on top of the usual items, the Sillingy address checks those boxes. Beyond that, it's a generously sized sex shop, built for lingering without ever feeling rushed.