Magic Eden

An inclusive address in the heart of Annecy

Magic Eden sits on boulevard Bellevue, right in the center of Annecy. Easy to spot, no need to head out to the outskirts to push open the door of this love shop.

What sets the place apart right away is how openly it stands: the shop calls itself LGBTQ+ friendly, a rare thing among classic sex shops that often stay silent on the subject. Here, the inclusive stance is part of the venue's identity, not a marketing line tucked away at the bottom of a page.

What you'll find on the shelves

On the shelves, several product families sit side by side: sexy lingerie for every silhouette, a varied range of sex toys designed for couples as well as solo play, stimulants and lubes, high heels, and a section dedicated to LGBTQ+ accessories.

The clientele mixes curious couples, women coming on their own, men looking for a gift or a bit of personal pleasure, and an LGBTQ+ crowd who find here a welcome designed with them in mind.

Atmosphere and welcome

The feedback circulating about the shop all points to the same thing: the welcome. The staff are described as professional and attentive, never intrusive, which matters when you're pushing open the door of a sex shop for the first time.

The shop itself is bright, designed so you can linger without feeling awkward, far from the dim image some sex shops still carry. Here, discretion comes through the staff's tact rather than through drawn curtains.

Practical info

• Address: 5 boulevard Bellevue, 74000 Annecy
• Hours: Monday to Saturday, 10am to 12pm then 1:30pm to 8pm
• Access restricted to adults (18 years old)
• Visa card payment accepted
• Phone: 04 50 67 69 75

Who it's for

Magic Eden is for anyone looking for a city-center sex shop without an aggressive facade, where you can come as a couple, with friends, or alone without feeling judged. The openly LGBTQ+ orientation also makes it a go-to address for a crowd that doesn't always find itself reflected in more classic erotic shops.