passage du désir

A lovestore in the Marais

Passage du Désir occupies a space on rue Sainte-Croix-de-la-Bretonnerie, right in the Marais district, one of the liveliest and most open-minded corners of Paris. The shop has existed since 2006 and belongs to a small chain that claims the concept of anti sex shop, in other words a place designed for couples and everyday pleasure rather than a seedy window hidden behind a curtain.

Here you're a stone's throw from the Rambuteau and Hôtel-de-Ville metro stations, on a shopping street where fashion boutiques, bars and small restaurants mix together. The store doesn't try to hide, and that's obvious from the storefront alone.

What you'll find there

The range covers the essentials of a well stocked lovestore: sex toys for her, for him and for both, lingerie, but also softer gifts for those looking for something other than a battery powered object.

• Sex toys for every body and every desire
• Lingerie
• Naughty gifts and romantic gifts
• Books on sexuality and coupledom

The motto displayed by the brand is the sustainable development of the couple, a way of saying that the shop isn't limited to raw sex but also thinks about complicity, desire that lasts, and little thoughtful gestures.

Atmosphere and welcome

Reviews of the Passage du Désir chain all stress the same point: the welcome is attentive and the advice is serious, without judgment or sideways glances. The Marais crowd, used to a relaxed, uninhibited atmosphere, particularly appreciates this absence of taboo and the fact that you can ask questions without feeling embarrassed.

Reviews also mention the location, considered ideal for a naughty shopping break in the middle of Paris, between two café terraces or before a night out.

Access and hours

The shop is open every day of the week: from noon to 9pm on weekdays, from 11am on Saturday, and afternoons only on Sunday (1pm to 8pm). Access isn't designed for people with reduced mobility.

Entry is reserved for adults aged 18 and over, as in any erotic boutique. For a specific need or a question before stopping by, the shop can be reached by phone.