Concorde

A historic Parisian shop

Concorde has been around since 1979, founded by a woman, which is still rare enough in this sector to be worth mentioning. The brand's very first shop, opened in the 20th arrondissement, was a pioneer with its 1000 sqm and its windows open onto the street, far from the drawn curtains often associated with this kind of business.

The shop on rue Saint-Denis, in the 1st arrondissement, follows in that same line. It's one of the chain's Paris addresses, with a welcome designed for all audiences, couples, women alone or men, without distinction or judgment.

What you'll find there

The sex toy section covers several quality ranges, from the most discreet to the most technical. Lingerie takes up a good amount of space, with pieces in latex and vinyl for those looking for something beyond the basics.

The shop also offers magazines and X-rated DVDs, a catalog that claims more than 150,000 titles at the brand level, with private video booths to check things out on site before buying. Each week, about a hundred new items come to refresh the shelves.

The in-store advisors are described as trained to guide customers without beating around the bush or feeling awkward, whether it's a first purchase or fine-tuning a specific choice. This is often what comes up in customer feedback: the seriousness of the welcome, far from the slightly seedy image some still have of sex shops.

Hours and access

The shop is open Monday to Saturday, from 10am to 8pm. It's closed on Sundays.

It's located at 133 rue Saint-Denis, in the 1st arrondissement of Paris, an area easy to reach right in the heart of the capital.

What regulars say

The shop's reputation rests mainly on its longevity and the consistency of its offering. Customers regularly mention the staff's professionalism and the clarity of the advice, two criteria that matter when you push open the door of a sex shop for the first time.

The range of products, from classic sex toys to more elaborate lingerie, satisfies curious newcomers and regulars alike who keep coming back for the weekly new arrivals.