Passage du Désir

A brand new shop

Passage du Désir set up shop on rue des Clercs in early February 2026, right in the heart of Metz's pedestrian center. It's the brand's 24th address, and it plays the card of chic discretion rather than the dusty sex shop tucked away on the outskirts.

We're just steps from the city center's stores here, in a busy neighborhood, which changes things for anyone still hesitant to push open the door of an erotic boutique.

A décor designed to put you at ease

The shop covers 45 sqm, a size that stays intimate without feeling cramped. The decor leans into a muted purple, an atmosphere you'd almost call cocoon like rather than attention grabbing storefront.

The idea the brand claims for itself is that of a wellness space for couples, not a sex shop in the classic sense. You can feel it in the layout: no harsh neon, more an atmosphere that invites you to take your time.

Who it's for, what it's for

The clientele mixes couples and singles, from age 18 up. The team is trained to advise without judgment, which matters especially for a first visit or for more personal questions about sexual wellness.

On the product side, the selection revolves around sensual accessories and upscale wellness items, rather than an anything goes stock. Several services make life easier: free pickup within two hours via click and collect, complimentary gift wrapping, gift cards and an in house loyalty program called Purple.

Hours and access

The shop is open Monday through Saturday from 10am to 7:30pm, and stays closed on Sunday. It's located at 21 rue des Clercs, right in the center, easily reachable on foot from Metz's main shopping streets.

What customers say

Reviews, still fresh given the recent opening, are especially positive. People praise the warm welcome above all, the staff's expertise and this judgment free approach that avoids any unnecessary awkwardness.

The click and collect service comes up often in comments, appreciated for its speed and discretion. Several customers also point out that the overall vibe breaks from the classic sex shop image, which seems to be exactly the effect the brand is going for.