Passage Du Désir

A shop right in the mall

Passage Du Désir moved into the Neyrpic shopping centre in November 2024, in Saint-Martin-d'Hères, just next to Grenoble. Nothing like a discreet storefront tucked away in some back alley: you walk in like you would to any other shop in the mall, somewhere between grocery shopping and a coffee break.

This choice of location is no accident. The brand actually claims a look far removed from the traditional sex shop, designed so you can walk in without hiding.

The anti sex shop, couple's edition

Passage Du Désir presents itself as an alternative to classic erotic boutiques, with an approach geared toward the couple's wellbeing rather than the video section or very explicit items. Here, the talk is of shared pleasure, complicity, gifts to give each other rather than products to consume alone.

This Saint-Martin-d'Hères shop is the 20th opened by the brand in France, a sign the concept found its audience elsewhere before landing here.

What you'll find there

The shelves focus on intimate and romantic gifts: toys for couples, erotic items designed for everyday life rather than performance, gift ideas to give or to treat yourself to. It's closer to pleasure shopping than to the boutique lit up in red neon.

Since the shop is very recent, there aren't yet customer reviews to give a precise read on the welcome or the range on offer. What stands out most, for now, is this clearly stated positioning as a shop with nothing to hide.

Hours and access

The shop is open Monday to Saturday from 10am to 8pm, following the hours of the Neyrpic shopping centre. Access is wheelchair friendly, like the rest of the mall.

It's located at 9 avenue Benoît Frachon, in Saint-Martin-d'Hères, right on the edge of Grenoble. Handy for a spontaneous stop on a shopping day, no need to plan a dedicated outing.