Au 7ème Ciel

A shop that thinks big

Au 7ème Ciel occupies more than 200 m² at 8 rue du Maréchal Joffre, in Tours Nord. That's a serious footprint for a sex shop, well above the neighbourhood boutique format usually found in this area.

This size allows for clearly separated sections rather than one crammed display : you can take your time browsing without bumping into other customers, which matters for a first purchase or a visit as a couple.

What you'll find on site

The shop covers pretty much the whole spectrum of pleasure available in a physical store, from lingerie to more committed accessories.

• Sex toys for every use
• Chic lingerie
• Intimate cosmetics
• BDSM gear
• Erotic games for couples or parties

The BDSM section in particular keeps coming up in customer feedback as a strong point, a sign that it's not limited to two or three decorative items.

Loyalty and service

The shop has set up a loyalty program that rewards every purchase, a detail that matters to regulars who come back often.

Free delivery is also offered, handy if you'd rather order online at au7emeciel.com than make another trip to the store.

Hours and access

Au 7ème Ciel is open Monday to Friday from 10am to 6pm, so closed on weekends : worth knowing if you're planning a Saturday visit.

The Tours Nord location is considered practical by customers, well served and easy to find in the neighbourhood.

What customers say

Feedback mostly focuses on three things : the size of the shop, the variety of products on offer and the appeal of the loyalty program.

You come away with the image of a clean, welcoming shop, designed for taking your time browsing rather than rushing in and out.