Passage du Désir

An anti sex shop in the center of Rennes

Passage du Désir claims a label with punch: the anti sex shop. Here, no red neon lights or windows that make you cringe, just a shop on rue de la Motte Fablet, right in the heart of the Breton capital, a stone's throw from the Sainte-Anne metro stations (lines A and B).

The idea behind the place: to talk about pleasure and intimate wellbeing straightforwardly, but without any awkwardness. Content that's too explicit or too realistic is deliberately left out in favor of a selection designed to put customers at ease, whether they come alone, as a couple or with friends.

What you'll find there

The range is wide: sex toys, lingerie, intimate cosmetics, lube, games and massage accessories. Enough to cover both a specific craving and a desire to discover something new, without having to dig around for hours.

As for services, the shop has thought of those in a hurry or who'd rather order ahead: click and collect lets you pick up your order within two hours. Home delivery, discreet gift wrapping and gift cards round out the offer for special occasions or last minute cravings.

The Purple Club loyalty program adds perks for regular customers all year round, a way of building loyalty without resorting to the usual game of aggressive promotions.

Welcome and atmosphere

What comes up most often in reviews is the welcome: a team trained in sexual wellbeing questions, able to broach intimate topics with a light touch and no judgment. Many customers say they appreciated being able to ask questions that would feel awkward elsewhere, without feeling uncomfortable here.

The overall atmosphere is described as chic and polished, far from the classic sex shop image. It's precisely this gap between the upscale positioning and the very concrete, taboo-free substance that sets Passage du Désir apart from more traditional shops.

Practical info

The shop is open Monday to Saturday from 11am to 7:30pm. It's accessible by metro (Sainte-Anne, lines A and B) or by bus, which makes it easy to drop by on a whim after work or while strolling through downtown.

Wheelchair access is limited, something to keep in mind for people with reduced mobility before heading over. For any questions before visiting, the shop can be reached by phone.