Paradise Boutik

A sex shop that doesn't look like a sex shop

Paradise Boutik has set up in ZAC Fréjorgues Ouest, a stone's throw from Montpellier, with a clear stance: break away from the dim, slightly seedy image often attached to erotic boutiques. Here, the decor plays on light and contemporary lines, closer to a high end cosmetics store than a sex shop hidden behind a curtain.

This address is part of a small chain found all along the Mediterranean coast, which explains the fairly consistent positioning from one shop to the next: approachable, unapologetic, designed for a clientele who isn't necessarily used to walking through this kind of door.

What you'll find on the shelves

The shop covers a pretty wide spectrum. Luxury lingerie, sex toys, BDSM accessories, intimate cosmetics, lube and massage oils share the space with erotic games and clothing designed for seduction.

There's also material with a more educational angle, for those who want to understand before they buy. Enough to satisfy both a one off urge and a more structured exploration of pleasure, as a couple or solo.

The welcome, a real selling point

What comes up most in customer feedback is the quality of the welcome. The team is trained to guide without judging, whether the person comes with someone or alone, whether they know exactly what they're looking for or are just discovering.

Reviews also highlight the diversity of the clientele, couples and singles cross paths without it disturbing the mood. The chic, bright feel of the place seems to genuinely help defuse the awkwardness you can feel walking into this type of shop for the first time.

Practical info

The shop is open Monday to Saturday, from 10:30am to 7:30pm, which leaves room to drop by during the day or in the late afternoon. It's wheelchair accessible.

• Luxury lingerie and seduction clothing
• Sex toys and BDSM accessories
• Intimate cosmetics, lube, massage oils
• Erotic games and educational material
• Wheelchair access