passage du désir

A shop that breaks the mold

At 78 rue de la Liberté, right in the center of Dijon, Passage du Désir opened its doors on October 10, 2025. It's the twenty-second address for this brand, which presents itself as the anti sex-shop: no seedy storefronts, no awkward vibe, just a place designed to make you feel at ease, whether you're alone, as a couple, a man or a woman.

The concept banks on warmth and simplicity rather than vulgarity. You come here for pleasure, not to hide.

What's on the shelves

The selection covers the essentials of a well-stocked erotic shop: silky lingerie, sex toys, games to spice up a night in as a couple, sensual accessories and massage oils. The team makes a point of choosing quality products rather than piling up references.

On the service side, the shop offers free gift wrapping (handy for a birthday or a Valentine's Day without giving anything away), gift cards, and two-hour Click & Collect for those who prefer to order online and swing by to pick up in store. A loyalty program, the Purple Club, rewards regular visits.

Highlights throughout the year

In January and February, the shop organizes free, signed cards for those who don't dare say their words out loud. Around Valentine's Day, promotional operations are set up, with notable discounts on part of the month's stock.

Access and hours

The shop is open Monday to Saturday, from 10am to 7:30pm, closed on Sunday. It's easily accessible by public transport, with several tram and bus lines serving the area (T1, T2, L3, L6, L8, L9).

Entry is reserved for adults, 18 and up.

What regulars say

Online reviews particularly praise the welcome: an available, non-judgmental team that takes the time to advise without any pressure. The inclusive concept, designed so no one feels out of place, comes up often in comments, along with the cleanliness and the clear layout of the shelves.