Passage du Désir

An address right in the city center

On Avenue Jean Médecin, in the heart of Nice, Passage du Désir has set up shop just steps from the Jean Médecin tram stops (lines 1, 2 and 3). No need to know a discreet route or hunt for a hidden alley, you walk in like you would into any other city center shop.

This location already says a lot about the spirit of the place: here, there's no shock-value window display or traditional sex shop vibe. The boutique presents itself as a modern alternative, designed for a broad clientele, all genders and orientations welcome, from age 18 up.

What you'll find inside

The shelves offer the essentials of a well stocked erotic boutique: sex toys, lingerie and erotic cosmetics. The guiding idea is what they call a playful, simplified approach to sexuality, with no crude imagery or in-your-face packaging.

For customers in a hurry, or who'd rather book ahead before stopping by, a free click-and-collect service lets you pick up your order directly in store. The boutique is also part of a loyalty program, the Purple Club, for regulars who keep coming back.

The welcome, the house's strong suit

What comes up most often in customer feedback is the quality of the welcome. The staff is trained, speaks French with visitors and takes the time to advise without judgment, which puts even first timers at ease in this kind of shop.

Online reviews are overwhelmingly positive: customers praise a comfortable atmosphere, professional service and a mixed clientele where everyone feels welcome, whether you come alone, as a couple or with curious friends.

Hours and practical info

The boutique is open Monday to Saturday from 11am to 7:30pm, and Sunday from 1pm to 7pm, which leaves a nice window to drop by during the week or on weekends. You can also order online through the brand's website and pick up your order in store.

• Address: 35 Avenue Jean Médecin, 06000 Nice
• Phone: 04 97 08 05 96
• Access: tram lines 1, 2 and 3, Jean Médecin stop
• Services: sex toys, lingerie, erotic cosmetics, click-and-collect, loyalty program